Griddler’s Burgers + Dogs

Our idea for Griddler’s Burgers + Dogs in Boston was an “explosion for the eyes” using iconic colorways for a fun, playful feel. We were admittedly trying to get 20lbs. of stuff into a 5lbs. bag. The added wood accents help ground the concept and serve as a great contrast to the colorful elements.

Illustrated elements were the result of a partnership with Stebbings Partners and added to the youthful tone.

We painted the existing corrugated siding and added the bacon as a way to pull people into the space. Because, seriously, who doesn’t love 6 foot pieces of bacon on the wall?

The brown, yellow, green and red color palette was an obvious choice for the concept: simple and versatile.